Correlation of Fast food culture

Relationship of Fast Food Culture and the High Rate of Teenage Obesity Nowadays, food is effectively available In the US. All we need to do to get food Is open the fridge, go to the grocery store, or stop at pass through (Closer and Wilson 208), Fast food even turned into a pattern supplanting normal food since decades prior. Each time when we remain before an inexpensive food shop, the run of the mill grinning face of an animation Like Ronald McDonald consistently makes us feel good inside. The brilliant seared chip, huge, succulent, substantial burgers along with various sorts of improved cold refreshments could undoubtedly engage our appetite.They come quick, delightful and fulfilling, which makes it difficult for us to stand up to. Be that as it may, when we removing the cash from our pocket to buy for a major delicious supper, we frequently overlook the broad unfriendly impacts that follow from this sort of sweet, salty and greasy food. As the time passed by, the event of inexpe nsive food was transformed from a constructive motivation behind giving hurrying clients an advantageous midway stop for food to a tricky culture that emerge different physiological issues, with corpulence being on the highest point of the list.According to the most recent insights from the Centers for Disease Control and Prevention (CDC), there just like a noteworthy acceleration of hefty individuals In the US, from averagely 10% to 14 % In 1990 to over 30% In 2010. Albeit cheap food Is Indeed an alternate way to provide food for our quick working pace, It changes our customary method of eating natively constructed food. The marvel of presumptuousness on inexpensive food passes onto the people to come, molding individuals' inclination for a more extensive acknowledgment of the comfort brought along by it to the detriment of their health.As everybody knows, cheap food culture draws in blended crowd, from kids to white collar class clerical specialists just as significant level autho rities. Be that as it may, with the chains' penny strategy promoting methodology on children and guardians' demeanor toward spoiling their kids, juvenile corpulence rate is surprisingly heightening. Numerous chains currently for the most part set youngsters as target shoppers because of the different benefits brought along by them.Those eateries positively realize the hypothesis to accomplish an effective business Is to part with toys, which Is the most alluring gone ahead for kids. Organizations for the most part Introduce various variants of a similar toy, with the goal that children will pester their folks to indecencies a similar store once more, whose demonstration can get the two guardians that the grown-ups attempt each mean to fulfill their children's wants paying little mind to their wellbeing. Much of the time, the two guardians and children fall prey to the selling systems of cheap food chains.Restaurants take the cash and the open hazard their wellbeing. It very well may be seen there is a cozy connection between the advertising strategies on kids and the bargaining allurement of guardians toward the children's over the top Correlation of Fast food culture By Aliquot food is effectively open in the United States. All we need to do to acquire food is open Every time when we remain before an inexpensive food shop, the regular grinning face of a speaker like Ronald McDonald consistently warms our heart.The brilliant seared chip, enormous, has been a wonderful heightening of fat individuals in the US, from averagely 10% to 14 % in 1990 to over 30% in 2010. Albeit inexpensive food is in reality an alternate way to cook for our quick working pace, it adjusts our conventional method of eating hand crafted food. The Those cafés positively realize the hypothesis to accomplish an effective business is to part with toys, which is the most appealing gone ahead for kids. Organizations for the most part present various variants of a similar toy, with the goal t hat children will pester their folks to visit

Should College Athletes Be Paid free essay sample

These individuals feel that the guarantee of their training being paid for is sufficient for the school competitors. On the contrary side of this point, individuals contend that the school competitor produces enough salary for the colleges, and they feel that the college owes the competitors in excess of a grant. Understudy competitors ought to be given a modest quantity of pay for their administrations to the college. As indicated by the 2002-03Division I Manual, under standing rules: Article 12, Pay is the receipt of assets, grants or advantages not allowed by the overseeing enactment of the Association (Earle 69). This article was one of the principles that were placed into the manual to secure the unprofessional quality. School competitors are viewed as beginner player, and the NCAA needs to shield the competitor from being affected by cash a lot of like the expert players are. In spite of the fact that school players have not arrived at the expert level, they are required to work at their games like they are experts. We will compose a custom paper test on Should College Athletes Be Paid or then again any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Larue, a MTSU football player says, My ordinary calendar is school, exercise or practice, and rest. I dont have a lot of individual time or much time to consider (Larue). To numerous school competitors, it is an occupation, and they are happy to place in all the work important to be the best. In sports a pro is A first rate proficient, or one who sets the gauges for other people, and in school level games there are numerous aces (Palmatier 1). As indicated by look into done by Andrew Zimbalist, the NCAA is ensured salary of 75 million somewhere in the range of 1997 and 2002, and they showcase and get supporting a lot of like the expert classes (Zimbalist 4). Giving the competitors an allowance of sums that differ somewhere in the range of 100 and 200 dollars for each month is a little cost to pay so as to keep up he competitors. Rep. Ron Wilson of Texas has recorded a bill proposing such a payment. As per Wally Renfro, a NCAA representative, the payment would be an uncommon advantage, yet on the off chance that it were permitted to all schools and all competitors them it would not be (Austin). This payment could assist with covering costs that are not canvassed in the grant. Larue expressed, A minimal expenditure a month would go far (Larue). Numerous individuals are against paying school competitors since they feel that they don't need or as of now get remuneration for utilizing their aptitudes for the colleges benefit. Many state that accepting a grant for their training is sufficient, and instruction is an incredible blessing to the understudies. For the individuals that accept that instruction is must significant, Rep. Wilson says, (Many) of them wont graduate and the schools know it (Austin). Truth be told, as indicated by NCAA 2001 Graduation Rates Report, among school competitors with a four-class normal the graduation rate is 59%(NCAA). Understudy competitors are guaranteed a training to play, and many don't get the opportunity to get it. The NCAA contends, most schools dont bring in cash off sports. In school athletic, the competitor is the ability, and individuals come to games to watch them. The NCAA makes manages systems like CBS to broadcast competitions, and school cause manages systems to broadcast certain games (Brawn). What's more, school sports groups don't need to make good on diversion charge, which implies that all that they make goes to the school (Brawn). The observers that come to games, watch on TV, and even the patrons are keen on viewing the competitors on the school level contend, which implies that the colleges are without a doubt benefitting from the competitors. For what reason do school competitors need to get paid? The run of the mill Division I athletic grant gives educational cost, food and lodging and books (Austin). For some competitors that is were it closes. Well essentially, I never have any cash, states Larue, During the end of the week I dont get the chance to go numerous spots except if another football player is going. Numerous school competitors take grants in light of the fact that, in the event that it was not for the grant, they would not have the option to get into school. Their families can't accommodate them, so they are sent to school with a grant and expected to endure. With what minimal available time that they have, they can't go for a drive, go see a film, or even have a relationship. Truly, it resembles you are stuck nearby (Larue). With a payment or some other type of installment, the competitor could bear to get a film or go out to shop for garments. The competitor could bear the cost of the necessities in life that are not given by the grant. Without the payment, and incapable to have occupations, the school competitor carries on with a real existence that lone comprises of homework and athletic preparing, and they need to depend intensely on partners for help. School competitor ought to get some type of installment for the colleges they join in or from the NCAA itself. School competitors are human simply like each other understudy. By denying them the capacity to bring in cash and not paying them, the NCAA and its individuals are anticipating that the competitors should live a sub-human presence, and putting them off guard to complete their advanced degree. Many contend that the framework is fine only the manner in which it is, however they are not completely thinking about the necessities of the school competitor. School competitors bring in enough cash for colleges that it would not damage to give some back. Taking everything into account, school sports will consistently be a major cash creator for big time colleges and universities. They should care more for their competitors by paying them for their administrations. Should College Athletes Be Paid free article test While different understudies may have an occupation, competitors are not all that fortunate. Their main responsibility is to play the game they were brought to the college for. On the off chance that you exercise throughout the day, and perform difficult exercises on your body, you need fuel for your body to recoup. Not eating impacts how they act in the study hall, and on the field. The answer for some, players is to offer their shirts and other memorabilia to bring in cash. Sadly, that is illicit under NCAA rules. I accept if the understudy can discover a way, the individual in question ought to have the option to embrace products.The best charge competitors in the two income delivering sports, b-ball and football, create more cash than educational cost, room, board, and books. (ESP.) College should get ready for this present reality, so captivating in business isn't the most noticeably awful action these competitors could be engaged with. In the event that the NCAA is going to keep on not permit competitors to sell their own things, grants should take care of the full expense of living. We will compose a custom paper test on Should College Athletes Be Paid or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Sports casters, alongside numerous other candid individuals, share their explanations behind being exceptionally incredulous of providing understudy competitors with more than they as of now have.In different words, educational cost, room, and board are bounty for the competitors to remunerate with. In the event that you paid competitors, cash would slaughter selecting. Competitors would decide to play for the distinction colleges, being as avaricious as could be expected under the circumstances, just to profit themselves. Likewise, a players sense of self may execute rivalry. The beginning quarterback can't in any way, shape or form adapt to the way that he is getting a similar measure of cash as the kicker. A circumstance like this would make school games less energizing, and terrible to watch. Lets adopt a practical strategy on this dubious topic.First of all, without sports programs at the colleges, many would think that its hard to pay the teachers at the pay they do. Exclusively, the players are the motivation behind why a lot of cash is made. The fans that appear and pay to watch these occasions apparently pay the mentors and teachers compensation. Observers show up in participation to watch the competitors perform; it is as straightforward as that. Football and b-ball groups at topnotch colleges create several million dollars alone in a solitary year. It is just ideal for the colleges to give somewhat more than they do.Secondly, in the event that you contend competitors would just rush to the moneymaking schools, you sound ridiculous. Simply the most elite have the gifts equipped for playing at a division one college. Thousands are not all that lucky and talented enough to prevail on a division one level. Competitors will go to a school that will concede a grant for them to proceed with their fantasy. For some, sports are a deep rooted enthusiasm they will never abandon. I see no issue in schools discovering competitors to vie for them. The majority of all, which numerous individuals don't comprehend, competitors are not looking for million dollar contracts.All they need are their grants to totally take care of the expense of living. In the event that that were the situation, you would not see competitors selling a shirt for a couple hundred dollars. As the familiar axiom goes, cash simply doesn't develop on trees. Colleges could utilize reserves they get from TV agreements, and memorabilia that is obtained to pay for the grants. Dont misunderstand me; competitors are exceptionally blessed to get free training. Taking a gander at it from the opposite finish of the range, just 27 percent of understudy competitors, at a division one school, will really get a degree.WAS) It is protected to state, most competitors are not at the colleges for the understudy some portion of the arrangement. An answer that ought to be considered is expanding understudy competitors grant by 2,000 dollars progressively a year. Generally, it will wipe out unlawful selling of ones pullover and other holy memorabilia. This gives competitors the money related security of having the option to purchase food, and will take care of different expenses not gave by grants. For as much time and difficult work understudy competitors provide for the college, that is the least schools could do to give back. Should College Athletes Be Paid free article test In the course of recent years school games have picked up I

Cloudera

Cloudera INTRODUCTIONMartin: So this time we are in Palo Alto in the Cloudera office. Amr, who are you and what do you do?Amr: So I am one of the founders of Cloudera and I serve as the chief technology officer for the company.Martin: Great. What is your background and what did you do before you started this company?Amr: So let me go back a little bit actually. So, Im from Egypt originally and I came to the US in 1995, so its about twenty years ago, to get my PhD degree from Stanford University. And my goal was to get my PhD and then go back to Egypt to teach. I really liked to teach, that was my dream when I was young is I’m going to be a professor and teach and thats what I wanted to do. But then I frequently would say when I learned in Stanford, the entrepreneurship bug infected me and I got corrupted and I cared more about building companies than teaching, per se.So a few years into Stanford I dropped out from my PhD program and I made my first start-up, which got acquired by Yahoo. So I end up at Yahoo and that was a small company, were about five people. And we were acquired for nine million dollars within one year, which was not bad. And then I spent eight years at Yahoo before I left Yahoo and joined a VC firm called the Accel Partners as was called an Entrepreneur in Resident, EIR. This is kind of a transition role where you go with the VC, and you spend some time researching what should be the thing you should do next. And then after three months with them they give us funding and Cloudera was started. So thats briefly my history before Cloudera.Martin: And two questions. What did you study at Stanford? What kind of topic? And then, the second thing is, in this entrepreneurial residence program, how did you get in touch with Accel? Did you know these guys before or just by accident?Amr: Both are very good questions. So the first question, I was in the computer engineering department and I was studying essentially distributed large scale distributed systems. And I was doing my PhD with Professor Mendel Rosenblum and Mendel Rosenblum actually is one of the founders of the VMware. Hes a very nice guy, I can introduce you to him if you want to interview him as well.Martin: Sure, thank you.Amr: Hes an amazing guy. So I did my PhD. I actually did go back to Stanford and finished my PhD while I was working at Yahoo. So I had dropped out but I go back and finished. So virtual machines and distributed systems is the main topic.And then on the other question about EIR and how do you get to be an entrepreneur residence. So usually, you dont apply to be an entrepreneurial residence. Like VCs dont open like, ‘Hey, we are hiring EIR’. Usually, the EIR thing happens because of connections and because the VC knows you from before and they want you to become and work with them before you do your next company. So in my specific situation, one of my previous managers at Yahoo, he had left Yahoo and joined that Firm as a VC. So he was there, he knew m e very well because he was my manager at Yahoo. So when I was leaving, he said, ‘You have to come here and be in EIR’. My co-founder, Jeff Hammerbacher, who is the my co-founder at Cloudera, he comes from Facebook, a very similar story. So he was one of the early employees at Facebook. Excel Partners was one of the very early investors at Facebook, so same thing, they knew of him and when they heard he was leaving, they said, hey, come to Excel and work as an EIR. And thats how I connected with Jeff, whos my co-founder.Martin: Ok, great. So you met over there at Accel?Amr: Yes.Martin: Ok, great. And how did you come up with this idea of Cloudera?Amr: So it came from my work experience. From my own work experience and Jeffs work experience. And we have two other co-founders, Mike Olsen, who is our chairman of the board and the chief strategy officer. And then a fourth co-founder from Google, his name is Christophe Bisciglia though he left Cloudera two years and hes now doing othe r company. Hes also kind of an interesting guy, I could connect you with him if you want to chat with him. So what was the question again?The idea. Where did the idea come from? Yes. So, the idea essentially In my work at Yahoo, I was responsible for doing BI and data analytics and the data science for Yahoo News, Yahoo Sports, Yahoo finance, Yahoo search, all the different products that Yahoo has. And I had to do a lot of analysis of whats working, whats not working, new features when they launch, how effective they are at retaining their users, etcetera, etcetera. And I had a bunch of challenges in my existing business intelligence data technologies I was using and at the same time, when I was at Yahoo, I was lucky as there was this other open source technology was being built, which is called a Hadoop, the name of technology. And being built inside of Yahoo for Yahoo search, how to build web index at scale.But when we talked to the team, it was very clear that the technology solv es a lot of problems that we had. So I tried the technology in my team, and then very quickly within a year, it just changed everything I do. And for me that was a very clear signal that this is a very good aspirin for anybody that has the headache of how do I manage big amounts of data or big data as its known today. Same thing happened with my co-founder Jeff Hammerbacher at Facebook. He used the Hadoop on his own infrastructure and he saw how effective it was in solving problems for him.Martin: Ok, great.BUSINESS MODELMartin: Lets talk about the business model of Cloudera. How does it work right now?Amr: So first it’s important to note that business models evolve over time as the function of the company and its maturity. The more you understand your customers, the more you understand your business. So at the beginning, when we were first forming Cloudera, our business model was more structured around doing training and doing consulting or professional services for our customers . But then it was very clear that while you can make a lot of money when youre doing training and consulting, its not high margin money because its a people business, you have to go and hire more people to be able to do more consulting and more training, so the margins are limited, how big your margins can be.So we changed our business model to be a combination of still training and professional services but also having a software subscription business model as well. So right now we charge our customers as a function of how many servers our software is running on per year. So it’s a subscription per server per year. Thats how they contract with us today. And I should also note that we had a pivot-shifting Cloudera in our history and thats why our name is Cloudera, by the way. So our name is Cloudera, its because initially, we were going to build this cloud platform where we put our software on the cloud, our customers upload their data, do their number crunching and then download the results. But within six months of doing that, it was clear that all of the big banks we want to work with, the big retailers, they were not comfortable giving out their data.So we shifted company from being a cloud company to being a software company. So we give them software that they can then deploy within their organization or in the cloud if they want to, but most of them choose to deploy within, right now. So that was a big shift for us from being a cloud company to being a software company. But we kept the name Cloudera because it was a cool name.Martin: Okay. What problem that the software solve for your clients?Amr: It’s a very simple value proposition. So if you look at most of the legacy data technology, legacy systems like for example Teradata or Oracle or standard databases, standard databases are very good handling what we refer to as structured data. So its very well defined data where you have columns and the columns have types like that string for names and the n date for date of birth, and then decimal for an amount, for a salary or something. Very well-defined, very well structured. And these systems were very good at doing that.But the reality of the world today is we have multiple types of data. We have structured data that comes from databases but we have a lot of semi-structured data that comes from web servers, that come from mobile devices, and then we have unstructured data like PDF documents or emails or even images and videos. So future data systems which is what our system represent have the capability to absorb any data, whether they be structured, semi-structured or unstructured and then allow you to process that data in many different ways. So in a nutshell, our value proposition is we allow our customers to extract value for their business from all the data that they have and then use that data to ask bigger questions than theyre able to ask today.Martin: And in terms of this unstructured data like form PDF files, do you ne ed to teach your algorithm to extract this data and put them from an unstructured into a structured way or is it manually done by, for example, by the client who is teaching the algorithm? How does it work?Amr: All of the above. So in some cases there are some standard format where we have really have parsers that know how to parse out the content and read out the content from these documents. So in this case there is a library, you just pick the parser that applies to the type of document that youre trying to parse. But then you could have a more sophisticated document where youre trying to extract the sentiment, an email and from that email, youre now trying to extract, maybe that email somebody sent to the support team for a given company. And then, you want to extract was that customer upset? Was the customer happy? Was that customer neutral, when that email exchange took place? So that is more involved, for that you have to write codes that do whats called sentiment. And thats to extract that.And then, theres an ecosystem of partners that we work with now, other companies that are building tools around our platform that make it easier to do that. So for example theres a company called Trifacta, its a very young start-up. Theres another one called Timr, T-I-M-R. Theres a number of one now, trying to make it easier to do that.Martin: Ok. Assuming I have all the data and put it into a data warehouse, what else can the client do then with this data? Are there any kind of pre-defined reports I can generate or does the clients have to connect all the data so we can get some analysis insights on that?Amr: So we are the platform. We are not a front-end application, we are the platform and think of us just like a database, except unlike a database like Oracle, our platform is much more flexible. So it can take data at any time, it is much more scalable, it can really scale to massive amounts of data. And its much more agile in terms of, its not just sequel, you ca n do sequel with it but you can also do search, you can do machine learning and there is many other types of workloads that it can run.But still, its a platform, so now how do you connect that platform to applications? There is a lot of existing applications that just integrate with our platform. So companies like Click Track, Tableau, Microsage and Informatica, theres a lot of companies out there that built applications that do visualizations and do that analysis that then connect into our platform using the APIs that we provide.Martin: And are you also promoting in this type of ecosystem where you have different kinds of apps that once clients subscribe to Cloudera that they can choose from different types of apps, how they can analyze the data that you generated using Cloudera?Amr: Ultimately we will want to have an equivalent of like App Store of big data. Where you just have an App Store and you go and you click on the icon of the app you want. Were not there yet. Today, its st ill an enterprise software sale where well have to go and talk to that company and sign a contract with them and then get the software and deploy it. So its a bit more heavy. But hopefully in the future, yes it will be a simple app within the Cloudera management interface, you’re going to see a bunch of icons for different apps and you just tick the app that you want but were not there yet.Martin: How did you acquire the first customer and convince them to buy with you or try you?Amr: We are lucky in the sense that our business model is also open source in nature. So our core product that we release, which is called the Cloudera distribution for Hadoop is 100% open source as also free. So what that helps do is it helps see the market where developers they look at it, they see its very powerful, they download it, they start to build apps on it and then once they build an app which is viable for their business then they come and they talk with us say, ‘Hey, can we have a relations hip with your company to maintain that software, for us going forward’. And so for us, because of the open source nature of Hadoop, the initial customers were coming to us. And there was no other vendor out there when we started Cloudera that was supporting the Hadoop platform, we were the only one. So we got a lot of our initial kind of growth in the company was organic, just coming from customers that deployed our software.Martin: Okay. What have been your thoughts on when you started out between bootstrapping the company and taking external money?Amr: Thats a very good question. So in our case we, if you follow Clouderas history, we took a lot of money. At Cloudera we actually raised to date more than one billion dollars in funding which is a lot of money for a software company. But that comes because of the fact that this is an exploding market. Like, very quickly, we saw that this market is going so quick that technology is important but having that sales force that can reall y sell this technology worldwide is even more important. And you have to realize that when you are hiring sales, when you are hiring sales people, you have to pay their salaries for the first six, even twelve months before they start making any deals or bringing any money in, you cannot bootstrap when youre doing that, you have to have money to be able to pay their salaries. So from day one, we have been raising money in Cloudera.Almost every year, like in 2008, we raised five million from our Accel partners, which I mentioned earlier. At 2009, we raised another six million. 2010, I think we raised like double that, and just like every year we are raising double what we raised the year before. And mainly doing it as a function of; we want to continue to grow very, very quickly to capture this opportunity because we see this as a massive opportunity. And the one who captures the full opportunity will get the most value in the long term.Martin: Amr, what is a typical customer lead tim e?Amr: So it depends. So in some cases there are customers who already have downloaded our software, as I said its open source and free. So they already downloaded, they already built an app, its already running inside the company and they come to us and they say, ‘Okay its great, we love it, where do we sign?’ And usually that would take like a week until we get them to sign and they pay us, and its great. So that is the case in the early days when this technology was still kind of in the beginning, and there were lots of earlier doctors. Now, in the latest stages where were moving with this technology into very, very large companies and part of what were doing is convincing these large companies of, ‘Hey, your old way of doing things is not going to work for you going forward. You need to have this platform’, and in this case you have to go in and do whats called a proof concept and show them that this platform truly will deliver the scalability, the flexibility of working with any data and the agility of being able to build new projects very quickly. So that process can take anywhere from four weeks to even four months until we can convince them that this is a valuable system for them. And then thats when they do the first purchase. But our technology is not about the first purchase. Our technology is about how we get that first purchase but then grow it. Because once we get inside of a company and they have ten servers running or software and they see what these ten servers can do in terms of scalability and economics of storing the data effectively. Then, they start to grow it from there and thats where our potential is much bigger from that, from the expansion that we get from these customers once we land them.CORPORATE STRATEGYMartin: Amr, Lets talk about corporate strategy. So I mean you have some kind of technology part in your company and then you have this kind of distribution part. What other part would you think or consider in terms of com petitive advantage that is needed for your business model? And which one is the most important?Amr: We actually have four pillars that underlie our strategy of how we win in this market, both win for ourselves intrinsically but when against competition as well. And these four pillars are:the technology,the team that we have,the track records andthe ecosystem.So let me talk about these briefly. So technology simply, our technology needs to be more superior. And in open source its tricky, how do you make your technology superior when everything you do you put it back into open source? So what were doing at Cloudera is not everything were putting back into open source. Were putting roughly maybe 85% of what we do into open source but were keeping 15% proprietary to us. And that is very important to maintain uniqueness for our solution compared to other vendors out there. So theres other companies out there, small companies and even big companies like, IBM for example that can come in a nd just take everything that we do and say, Hey, we can do everything Cloudera can do, the software is all open source. But by keeping 15% of what we do proprietary, we maintain that uniqueness, not only unique, were different. If you go with IBM, or go with some other player, youre not going to get the full value that youll get if you come with Cloudera. So thats number one, where we differentiate ourselves.Number two, is the team that we have. So in open source, it is very important for customers that they see that you have in your company some of the open source project leaders that created this technology. So in our case for example, the Hadoop technology was created by Doug Cutting. And Doug Cutting he works at Cloudera. And there are nineteen other open source projects, and most of these other projects were either founded by Cloudera or the creators of these projects we eventually hire them to work at Cloudera. So that gives us a lot of value in our customers. they now believe that we can control that open source artifact, we can add the features they care about, we can fix it when it breaks, and so on. So thats number two.Number three is the track record, like I mentioned. So we use our own Hadoop technology, our own data technology, we collect data from all of our customers. When our customers are running a cluster, we are collecting data from them into our Hadoop cluster. And that data is not the data that their data. Thats how theyre operating, the telemetrics, the telematics of how the cluster is operating. We have that. We can see that from them and from all of our other customers that we had from the last six years. So now, whenever anybody of them experiences a failure, we can very quickly correlate that across all the other traces that we have and resolve that failure much quicker than any of our competition. Furthermore, we also do whats called predictive maintenance. Thats where we can even predict that the customers going to have failure. We call them up and say, youre going to have a failure if you dont change this, or change that, youre going to fail. So track record is our third advantage.And then fourth advantage is the ecosystem. When youre building a platform technology, like the one that we have, if you look at companies like Oracle or VMware or Windows or any company who is building a platform, their success comes from how big of an ecosystem do they have around them. So we have been very focused on building a very big ecosystem. We have more than one thousand partners that work with us right now. Some of these partners are building software applications that run on our platform and some of them are building hardware that underlies our platform. So for example Dell, is one of our largest partners and their also investor. Intel is our largest investor, actually. And some of these are SI, solution integrator vendors, like Capgemini or Accenture that go inside of large companies and implement these solutions. So we have the largest ecosystem right now among the other players in the space.Martin: What is your recommendation for software service start-up that tries to find some distribution channels? Like youve talked about Capgemini, which is I guess one of Hadoop distribution channels because they are consulting other companies. Would this be one of your recommendation for a SaaS company to partner with? Whether its Capgemini, or ErnstYoung, or whoever?Amr: Yes, absolutely. I mean, when you want to sign big deals with the large corporate organizations, many of these large enterprises, unlike typical enterprises, unlike for example Google or Facebook. If you look at a big bank, or a big retailer, or a big telecommunication companies, they have massive, massive engagements with these large SI’s and they use them to do the implementation. So its very important. One of the very important strategies for any company in the enterprise software space, which is the space that we are in to establish these types of channel partnership where they can come in and help you sell your software much more efficiently and effectively. I will not however that we right now are not software service.Again, despite our name being Cloudera, we are not software that you go and get as a service, we are software that you deploy inside of your organization. One of these deployment options is to deploy from the cloud, which kind of looks like a service but its not really the same, as for example a box of net or equivalent.MARKET DEVELOPMENT In Palo Alto (CA), we talked with entrepreneur Amr about the business model and history of the highly successful company Cloudera.In the second part of the interview, Amr shares 7 key advices to entrepreneurs.The transcription of the interview is included below.INTRODUCTIONMartin: So this time we are in Palo Alto in the Cloudera office. Amr, who are you and what do you do?Amr: So I am one of the founders of Cloudera and I serve as the chief technology officer for the company.Martin: Great. What is your background and what did you do before you started this company?Amr: So let me go back a little bit actually. So, Im from Egypt originally and I came to the US in 1995, so its about twenty years ago, to get my PhD degree from Stanford University. And my goal was to get my PhD and then go back to Egypt to teach. I really liked to teach, that was my dream when I was young is I’m going to be a professor and teach and thats what I wanted to do. But then I frequently would say when I learn ed in Stanford, the entrepreneurship bug infected me and I got corrupted and I cared more about building companies than teaching, per se.So a few years into Stanford I dropped out from my PhD program and I made my first start-up, which got acquired by Yahoo. So I end up at Yahoo and that was a small company, were about five people. And we were acquired for nine million dollars within one year, which was not bad. And then I spent eight years at Yahoo before I left Yahoo and joined a VC firm called the Accel Partners as was called an Entrepreneur in Resident, EIR. This is kind of a transition role where you go with the VC, and you spend some time researching what should be the thing you should do next. And then after three months with them they give us funding and Cloudera was started. So thats briefly my history before Cloudera.Martin: And two questions. What did you study at Stanford? What kind of topic? And then, the second thing is, in this entrepreneurial residence program, how d id you get in touch with Accel? Did you know these guys before or just by accident?Amr: Both are very good questions. So the first question, I was in the computer engineering department and I was studying essentially distributed large scale distributed systems. And I was doing my PhD with Professor Mendel Rosenblum and Mendel Rosenblum actually is one of the founders of the VMware. Hes a very nice guy, I can introduce you to him if you want to interview him as well.Martin: Sure, thank you.Amr: Hes an amazing guy. So I did my PhD. I actually did go back to Stanford and finished my PhD while I was working at Yahoo. So I had dropped out but I go back and finished. So virtual machines and distributed systems is the main topic.And then on the other question about EIR and how do you get to be an entrepreneur residence. So usually, you dont apply to be an entrepreneurial residence. Like VCs dont open like, ‘Hey, we are hiring EIR’. Usually, the EIR thing happens because of connections and because the VC knows you from before and they want you to become and work with them before you do your next company. So in my specific situation, one of my previous managers at Yahoo, he had left Yahoo and joined that Firm as a VC. So he was there, he knew me very well because he was my manager at Yahoo. So when I was leaving, he said, ‘You have to come here and be in EIR’. My co-founder, Jeff Hammerbacher, who is the my co-founder at Cloudera, he comes from Facebook, a very similar story. So he was one of the early employees at Facebook. Excel Partners was one of the very early investors at Facebook, so same thing, they knew of him and when they heard he was leaving, they said, hey, come to Excel and work as an EIR. And thats how I connected with Jeff, whos my co-founder.Martin: Ok, great. So you met over there at Accel?Amr: Yes.Martin: Ok, great. And how did you come up with this idea of Cloudera?Amr: So it came from my work experience. From my own work experience and Jeff s work experience. And we have two other co-founders, Mike Olsen, who is our chairman of the board and the chief strategy officer. And then a fourth co-founder from Google, his name is Christophe Bisciglia though he left Cloudera two years and hes now doing other company. Hes also kind of an interesting guy, I could connect you with him if you want to chat with him. So what was the question again?The idea. Where did the idea come from? Yes. So, the idea essentially In my work at Yahoo, I was responsible for doing BI and data analytics and the data science for Yahoo News, Yahoo Sports, Yahoo finance, Yahoo search, all the different products that Yahoo has. And I had to do a lot of analysis of whats working, whats not working, new features when they launch, how effective they are at retaining their users, etcetera, etcetera. And I had a bunch of challenges in my existing business intelligence data technologies I was using and at the same time, when I was at Yahoo, I was lucky as there was this other open source technology was being built, which is called a Hadoop, the name of technology. And being built inside of Yahoo for Yahoo search, how to build web index at scale.But when we talked to the team, it was very clear that the technology solves a lot of problems that we had. So I tried the technology in my team, and then very quickly within a year, it just changed everything I do. And for me that was a very clear signal that this is a very good aspirin for anybody that has the headache of how do I manage big amounts of data or big data as its known today. Same thing happened with my co-founder Jeff Hammerbacher at Facebook. He used the Hadoop on his own infrastructure and he saw how effective it was in solving problems for him.Martin: Ok, great.BUSINESS MODELMartin: Lets talk about the business model of Cloudera. How does it work right now?Amr: So first it’s important to note that business models evolve over time as the function of the company and its maturity. The more you understand your customers, the more you understand your business. So at the beginning, when we were first forming Cloudera, our business model was more structured around doing training and doing consulting or professional services for our customers. But then it was very clear that while you can make a lot of money when youre doing training and consulting, its not high margin money because its a people business, you have to go and hire more people to be able to do more consulting and more training, so the margins are limited, how big your margins can be.So we changed our business model to be a combination of still training and professional services but also having a software subscription business model as well. So right now we charge our customers as a function of how many servers our software is running on per year. So it’s a subscription per server per year. Thats how they contract with us today. And I should also note that we had a pivot-shifting Cloudera in our hi story and thats why our name is Cloudera, by the way. So our name is Cloudera, its because initially, we were going to build this cloud platform where we put our software on the cloud, our customers upload their data, do their number crunching and then download the results. But within six months of doing that, it was clear that all of the big banks we want to work with, the big retailers, they were not comfortable giving out their data.So we shifted company from being a cloud company to being a software company. So we give them software that they can then deploy within their organization or in the cloud if they want to, but most of them choose to deploy within, right now. So that was a big shift for us from being a cloud company to being a software company. But we kept the name Cloudera because it was a cool name.Martin: Okay. What problem that the software solve for your clients?Amr: It’s a very simple value proposition. So if you look at most of the legacy data technology, legac y systems like for example Teradata or Oracle or standard databases, standard databases are very good handling what we refer to as structured data. So its very well defined data where you have columns and the columns have types like that string for names and then date for date of birth, and then decimal for an amount, for a salary or something. Very well-defined, very well structured. And these systems were very good at doing that.But the reality of the world today is we have multiple types of data. We have structured data that comes from databases but we have a lot of semi-structured data that comes from web servers, that come from mobile devices, and then we have unstructured data like PDF documents or emails or even images and videos. So future data systems which is what our system represent have the capability to absorb any data, whether they be structured, semi-structured or unstructured and then allow you to process that data in many different ways. So in a nutshell, our value proposition is we allow our customers to extract value for their business from all the data that they have and then use that data to ask bigger questions than theyre able to ask today.Martin: And in terms of this unstructured data like form PDF files, do you need to teach your algorithm to extract this data and put them from an unstructured into a structured way or is it manually done by, for example, by the client who is teaching the algorithm? How does it work?Amr: All of the above. So in some cases there are some standard format where we have really have parsers that know how to parse out the content and read out the content from these documents. So in this case there is a library, you just pick the parser that applies to the type of document that youre trying to parse. But then you could have a more sophisticated document where youre trying to extract the sentiment, an email and from that email, youre now trying to extract, maybe that email somebody sent to the support team for a given company. And then, you want to extract was that customer upset? Was the customer happy? Was that customer neutral, when that email exchange took place? So that is more involved, for that you have to write codes that do whats called sentiment. And thats to extract that.And then, theres an ecosystem of partners that we work with now, other companies that are building tools around our platform that make it easier to do that. So for example theres a company called Trifacta, its a very young start-up. Theres another one called Timr, T-I-M-R. Theres a number of one now, trying to make it easier to do that.Martin: Ok. Assuming I have all the data and put it into a data warehouse, what else can the client do then with this data? Are there any kind of pre-defined reports I can generate or does the clients have to connect all the data so we can get some analysis insights on that?Amr: So we are the platform. We are not a front-end application, we are the platform and think of us just like a database, except unlike a database like Oracle, our platform is much more flexible. So it can take data at any time, it is much more scalable, it can really scale to massive amounts of data. And its much more agile in terms of, its not just sequel, you can do sequel with it but you can also do search, you can do machine learning and there is many other types of workloads that it can run.But still, its a platform, so now how do you connect that platform to applications? There is a lot of existing applications that just integrate with our platform. So companies like Click Track, Tableau, Microsage and Informatica, theres a lot of companies out there that built applications that do visualizations and do that analysis that then connect into our platform using the APIs that we provide.Martin: And are you also promoting in this type of ecosystem where you have different kinds of apps that once clients subscribe to Cloudera that they can choose from different types of apps, how they can analyze the data that you generated using Cloudera?Amr: Ultimately we will want to have an equivalent of like App Store of big data. Where you just have an App Store and you go and you click on the icon of the app you want. Were not there yet. Today, its still an enterprise software sale where well have to go and talk to that company and sign a contract with them and then get the software and deploy it. So its a bit more heavy. But hopefully in the future, yes it will be a simple app within the Cloudera management interface, you’re going to see a bunch of icons for different apps and you just tick the app that you want but were not there yet.Martin: How did you acquire the first customer and convince them to buy with you or try you?Amr: We are lucky in the sense that our business model is also open source in nature. So our core product that we release, which is called the Cloudera distribution for Hadoop is 100% open source as also free. So what that helps do is it helps see the market where developers they look at it, they see its very powerful, they download it, they start to build apps on it and then once they build an app which is viable for their business then they come and they talk with us say, ‘Hey, can we have a relationship with your company to maintain that software, for us going forward’. And so for us, because of the open source nature of Hadoop, the initial customers were coming to us. And there was no other vendor out there when we started Cloudera that was supporting the Hadoop platform, we were the only one. So we got a lot of our initial kind of growth in the company was organic, just coming from customers that deployed our software.Martin: Okay. What have been your thoughts on when you started out between bootstrapping the company and taking external money?Amr: Thats a very good question. So in our case we, if you follow Clouderas history, we took a lot of money. At Cloudera we actually raised to date more than one billion dollars in funding which is a lot of money for a software company. But that comes because of the fact that this is an exploding market. Like, very quickly, we saw that this market is going so quick that technology is important but having that sales force that can really sell this technology worldwide is even more important. And you have to realize that when you are hiring sales, when you are hiring sales people, you have to pay their salaries for the first six, even twelve months before they start making any deals or bringing any money in, you cannot bootstrap when youre doing that, you have to have money to be able to pay their salaries. So from day one, we have been raising money in Cloudera.Almost every year, like in 2008, we raised five million from our Accel partners, which I mentioned earlier. At 2009, we raised another six million. 2010, I think we raised like double that, and just like every year we are raising double what we raised the year before. And mainly doing it as a functio n of; we want to continue to grow very, very quickly to capture this opportunity because we see this as a massive opportunity. And the one who captures the full opportunity will get the most value in the long term.Martin: Amr, what is a typical customer lead time?Amr: So it depends. So in some cases there are customers who already have downloaded our software, as I said its open source and free. So they already downloaded, they already built an app, its already running inside the company and they come to us and they say, ‘Okay its great, we love it, where do we sign?’ And usually that would take like a week until we get them to sign and they pay us, and its great. So that is the case in the early days when this technology was still kind of in the beginning, and there were lots of earlier doctors. Now, in the latest stages where were moving with this technology into very, very large companies and part of what were doing is convincing these large companies of, ‘Hey, your old way of doing things is not going to work for you going forward. You need to have this platform’, and in this case you have to go in and do whats called a proof concept and show them that this platform truly will deliver the scalability, the flexibility of working with any data and the agility of being able to build new projects very quickly. So that process can take anywhere from four weeks to even four months until we can convince them that this is a valuable system for them. And then thats when they do the first purchase. But our technology is not about the first purchase. Our technology is about how we get that first purchase but then grow it. Because once we get inside of a company and they have ten servers running or software and they see what these ten servers can do in terms of scalability and economics of storing the data effectively. Then, they start to grow it from there and thats where our potential is much bigger from that, from the expansion that we get from these custom ers once we land them.CORPORATE STRATEGYMartin: Amr, Lets talk about corporate strategy. So I mean you have some kind of technology part in your company and then you have this kind of distribution part. What other part would you think or consider in terms of competitive advantage that is needed for your business model? And which one is the most important?Amr: We actually have four pillars that underlie our strategy of how we win in this market, both win for ourselves intrinsically but when against competition as well. And these four pillars are:the technology,the team that we have,the track records andthe ecosystem.So let me talk about these briefly. So technology simply, our technology needs to be more superior. And in open source its tricky, how do you make your technology superior when everything you do you put it back into open source? So what were doing at Cloudera is not everything were putting back into open source. Were putting roughly maybe 85% of what we do into open sourc e but were keeping 15% proprietary to us. And that is very important to maintain uniqueness for our solution compared to other vendors out there. So theres other companies out there, small companies and even big companies like, IBM for example that can come in and just take everything that we do and say, Hey, we can do everything Cloudera can do, the software is all open source. But by keeping 15% of what we do proprietary, we maintain that uniqueness, not only unique, were different. If you go with IBM, or go with some other player, youre not going to get the full value that youll get if you come with Cloudera. So thats number one, where we differentiate ourselves.Number two, is the team that we have. So in open source, it is very important for customers that they see that you have in your company some of the open source project leaders that created this technology. So in our case for example, the Hadoop technology was created by Doug Cutting. And Doug Cutting he works at Cloudera. And there are nineteen other open source projects, and most of these other projects were either founded by Cloudera or the creators of these projects we eventually hire them to work at Cloudera. So that gives us a lot of value in our customers. they now believe that we can control that open source artifact, we can add the features they care about, we can fix it when it breaks, and so on. So thats number two.Number three is the track record, like I mentioned. So we use our own Hadoop technology, our own data technology, we collect data from all of our customers. When our customers are running a cluster, we are collecting data from them into our Hadoop cluster. And that data is not the data that their data. Thats how theyre operating, the telemetrics, the telematics of how the cluster is operating. We have that. We can see that from them and from all of our other customers that we had from the last six years. So now, whenever anybody of them experiences a failure, we can very quickly correlate that across all the other traces that we have and resolve that failure much quicker than any of our competition. Furthermore, we also do whats called predictive maintenance. Thats where we can even predict that the customers going to have failure. We call them up and say, youre going to have a failure if you dont change this, or change that, youre going to fail. So track record is our third advantage.And then fourth advantage is the ecosystem. When youre building a platform technology, like the one that we have, if you look at companies like Oracle or VMware or Windows or any company who is building a platform, their success comes from how big of an ecosystem do they have around them. So we have been very focused on building a very big ecosystem. We have more than one thousand partners that work with us right now. Some of these partners are building software applications that run on our platform and some of them are building hardware that underlies our platform. So for ex ample Dell, is one of our largest partners and their also investor. Intel is our largest investor, actually. And some of these are SI, solution integrator vendors, like Capgemini or Accenture that go inside of large companies and implement these solutions. So we have the largest ecosystem right now among the other players in the space.Martin: What is your recommendation for software service start-up that tries to find some distribution channels? Like youve talked about Capgemini, which is I guess one of Hadoop distribution channels because they are consulting other companies. Would this be one of your recommendation for a SaaS company to partner with? Whether its Capgemini, or ErnstYoung, or whoever?Amr: Yes, absolutely. I mean, when you want to sign big deals with the large corporate organizations, many of these large enterprises, unlike typical enterprises, unlike for example Google or Facebook. If you look at a big bank, or a big retailer, or a big telecommunication companies, th ey have massive, massive engagements with these large SI’s and they use them to do the implementation. So its very important. One of the very important strategies for any company in the enterprise software space, which is the space that we are in to establish these types of channel partnership where they can come in and help you sell your software much more efficiently and effectively. I will not however that we right now are not software service.Again, despite our name being Cloudera, we are not software that you go and get as a service, we are software that you deploy inside of your organization. One of these deployment options is to deploy from the cloud, which kind of looks like a service but its not really the same, as for example a box of net or equivalent.MARKET DEVELOPMENTMartin: Amr, lets talk about the market development, especially related to the cloud industry. What is your impression on that? What are the major trends happening?Amr: Yes. So cloud is definitely happen ing. And cloud will happen and its not a question of if cloud will happen, its a question of when, when will cloud really take over completely. When we were starting Cloudera six years ago as I mentioned earlier, we initially wanted to be a cloud company. Like, we initially wanted to do everything in the cloud. But back then, six years ago, it was very clear that big companies viewed their data, their backup data as their blood. And nobody wants their blood to be outside their body. They want their blood inside their body.Now, that is very similar to us, I mean if you remember many years ago when ATM machines came out. Maybe you cant remember, your dad can remember. When ATM Machines came out, people were very hesitant to go and put their money in an ATM machine, right? Because theyre afraid but eventually, people were okay now to put their money in. Now, they dont even think about it. The same thing will happen with data and the cloud. So we think companies will get more comfortabl e with having their data move into the cloud but that will take more time. It would take more time than other types of applications.So for example, if youre building a web app, or youre building a website or a mobile app, youre much more likely to use the cloud today. But when youre building a backend data platform for an insurance company, a finance company, a health company, a government organization, theyre still very sensitive about having their data go on the cloud but that will change over time. So we are about big data, so for us the important part is when will companies be more comfortable having their data go into the cloud. And we see that starting to happen, the beginnings of it right now. But its still now across the board. Its still like a very small percent of enterprises are willing to have the core data systems move into the cloud.Martin: Good. Amr, thank you very much for the time.Amr: Sure, youre very welcome.

BSN Top 5 Reasons to Earn a Bachelor of Science in Nursing 2019

Between 1980 and 2000, the percentage of Registered Nurses holding a bachelor of science in nursing (BSN) rose from 22% to 32%. The number of BSN graduates continues to rise today as employers more often prefer to hire nurses with a bachelor degree. These 5 important reasons to earn a BSN are encouraging LPNs, LVNs, and RNs to head back to school. 1. BSN Graduates Enter One of the Fastest-Growing Careers in the Nation RNs are expected to have the second largest number of new job openings in the nation through the year 2018, says the Bureau of Labor Statistics. According to the American Association of Colleges of Nursing, an aging population, more critically ill hospitalized patients, and an aging RN workforce is contributing to the increased demand for RNs. RNs with a BSN are expected to have the best opportunities in the job market. .ue7784d775cd75eb81aa6b748786ff897 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .ue7784d775cd75eb81aa6b748786ff897:active, .ue7784d775cd75eb81aa6b748786ff897:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .ue7784d775cd75eb81aa6b748786ff897 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .ue7784d775cd75eb81aa6b748786ff897 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .ue7784d775cd75eb81aa6b748786ff897 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .ue7784d775cd75eb81aa6b748786ff897:hover .postTitle { text-decoration: underline!important; } READ Decline in Applications for Online MBA Degrees. Myth or Fact2. BSN Graduates have a Wider Scope of Practice Compared to RNs with a hospital diploma or associate degree in nursing, RNs who possess a BSN have a wider scope of practice in a variety of settings. Specialized fields, such as emergency care, intensive care, diabetes education, and pediatrics require specialized knowledge that is not readily available in nursing programs below the BSN level. 3. BSN Graduates Earn a Higher Salary More education translates into higher wages and salaries. In 2000, the federal Division of Nursing found that nurses with advanced education nursing degrees earned up to $10,000 more annually than the median income for all RNs. 4. BSN Graduates have Access to Leadership and Management Opportunities BSN graduates are able to climb the career ladder much easier than their co-workers with less education. Case management, clinical leadership, and policy development positions are typically reserved for RNs who have at least a BSN. .u63fdf84fd50ba6777954ad245a569fc3 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u63fdf84fd50ba6777954ad245a569fc3:active, .u63fdf84fd50ba6777954ad245a569fc3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u63fdf84fd50ba6777954ad245a569fc3 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u63fdf84fd50ba6777954ad245a569fc3 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u63fdf84fd50ba6777954ad245a569fc3 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u63fdf84fd50ba6777954ad245a569fc3:hover .postTitle { text-decoration: underline!important; } READ Earn an Accounting Degree Online5. BSN Graduates Experience High Levels of Career Purpose and Satisfaction Many nurses cite important factors that contribute to their high level of career satisfaction. A 2017 Nurse Worklife Satisfaction Survey revealed appreciation by patients and an atmosphere of teamwork as positive contributions to RNs who wish to continue in their current profession. Prospective BSN students may visit College-Pages.com, the leading education and career resource website for a complete list of bachelor of science in nursing programs. Students will also find links to informative articles for making education and career decisions in the field of nursing. 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Character Analysis On Dr. Jekyll And Mr. Hyde.Jean Paul

Character Analysis on Dr. Jekyll and Mr. Hyde Jean Paul Richter defines doppelgà ¤ngers as â€Å"people who see themselves.† One would think that such would be the case for the two main characters in the book The Strange Case of Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson, but it is quite the opposite (until the end of the novel when the reader finds out that the two main characters are in fact one). Dr. Jekyll creates Mr. Hyde in the hopes of expelling evilness and temptation from himself, but is blind to the fact that he cannot truly separate himself from his original sin. Throughout the novel, Stevenson uses Dr. Jekyll and Mr. Hyde to embody the archetypes of good and evil. It is not until the end of the story that Dr. Jekyll â€Å"sees†¦show more content†¦Through Dr. Jekyll’s temptation of not only freeing the evil part of himself but also of discovering something scientifically groundbreaking, is how Edward Hyde comes to fruition. Although Dr. Jekyll can be seen as a composite character still struggling with the good and evil inside him, Mr. Hyde is pure evil. Time and time again, characters in the book are disgusted by even the mere sight or presence of Mr. Hyde. According to Calder, this is because â€Å"it is when [evil] takes on human aspect that it becomes terrifying† (10). Dr. Jekyll is described as being about middle-aged, large and handsome. Mr. Hyde, on the other hand, is quite the opposite. He is a much younger man, shorter in stature and with a deformity about him that no one could quite place. Dr. Jekyll himself credits this to the fact that the evil side of him was much less developed and thus Mr. Hyde is also less developed than his normal self (Dr. Jekyll). As the story continues and Mr. Hyde begins to exercise his evilness more and more, his body also gets bigger and stronger. According to Judith Halberstam, â€Å"the monster functions as [a] monster†¦ when it is able to conde nse as many fear-producing traits as possible into one body† (131), which is precisely what Stevenson did here with Mr. Hyde. Many of the descriptors of him and his actions even make comparisons to him as an animal, such as when he shrinks back â€Å"with a hissing intake of breath† (Stevenson 9) or when he hits Danvers Carew â€Å"with ape-like

Example Persuasive Essay Free Essays

Should Teachers Be Able to Bring Guns to School? Guns are powerful weaponry used mainly for protection. Misuse of this type of weapon is the cause of laws and regulations that are enforced today, for people can be greatly injured if not used for pragmatic reasons. Guns have literally been banned from many public places, such as schools, for this reason. We will write a custom essay sample on Example Persuasive Essay or any similar topic only for you Order Now Absolutely no one, aside from law-enforcement officials, are allowed to carry a gun on them in schools; however, teachers should be allowed to carry guns as well because they know their responsibilities and need the ability to protect their students, as well as themselves, in a case of emergency. In a time of crisis, such as an intruder or another person with a gun at school, teachers act as an aegis to their students, for most teachers treat their students as if they were their own children. Knowing their responsibility of protection, teachers know that it would be difficult to shield their students if an intruder were to infiltrate their classroom or place where they were assigned to teach or monitor students. However, by being able to bear a gun, they would not only be able to protect their students, but they could also stop the intruder from harming any other student or faculty member as well. This process of being able to allow teachers to carry guns would be inevitably difficult, for, in most places, as Brad Knickerbocker says, â€Å"District policy prohibits anyone except a law-enforcement officer from bringing a weapon onto campus† (1). However, as Knickerbocker also says, â€Å"Throughout the country, lawmakers are filing bills that would make it legal for adult school employees to carry firearms†¦Ã¢â‚¬  (1). Therefore, there is a chance that a bill will be passed and allow the great advantage of being able to possess a gun on school property for the responsible teachers wanting to provide a protected environment for their students, be able to protect themselves, and simply have a security measure for any emergency situation that may come up. Initially, students are the major components that make up a school, for, without them, educators would have nothing and no one to teach. Students should be able to come to school worry-free and comfortably, for they should not have the fear of a school not being safe at any time. Moreover, in order to be a preventative of students being afraid, there should be more security measures than there are currently in schools today. Indubitably, most schools have emergency drills and practices for protection; however, that is not always enough, for people in a school can still be harmed, or even worse, executed. For example, a student could walk into a school with a concealed weapon and easily start firing off into a crowd of students; therefore, law-enforcement officers alone may not be able to reach the situation fast enough. Furthermore, if each teacher were allowed to carry a gun, with proper training, they would be able to stop the student from harming any more students than they could have before. Nevertheless, this does not mean only a gun such as a pistol, for even Taser guns could be used if the intruder or the threatening student didn’t need to be injured to the extent to where they are immediately deceased. Basically, students would be much more protected where they could roam the halls without apprehension if teachers were allowed to carry and use guns accordingly. Subsequently, teachers should not only be able to protect their students, but they should be able to protect themselves as well. Although there are risks where teachers could harm themselves by accidental usage of a gun, misplace a gun, or have their gun stolen, there still seems to be more pros than cons on the situation. As students are known to be the main components of a school, the educators are very important as well. Because of this, those educators need to be protected in case something abominable was to happen to them as well. Most teachers would agree that if a situation came up where law-enforcement officers were needed, they would want to be equally equipped with protection, and, in this case, that protection would be a gun. Unfortunately, there are still teachers that would rather not have a gun, for, as Kenneth S. Trump, President of National School Safety and Security Services, said, â€Å"The vast majority of teachers want to be armed with textbooks and computers, not guns† (qtd. in â€Å"Arming Teachers† 1). However, those disagreeing teachers most likely wouldn’t believe that if an emergency came up to where their own lives were threatened. Typically, the majority of teachers would agree that a gun could be a great advantage in a case of emergency, whether or not there could be a few risks at stake. Finally, emergency situations can happen in the blink of an eye, and the phrase, â€Å"expect the unexpected,† should be applied as a preventative for anything harmful that could have been avoidable. Also, an emergency situation can get so out of hand that numerous law-enforcement officers would need to be present. An example of this would be the Columbine High School massacre, where a student brought a gun to school and fired off into a crowd of students, which injured 21 people and executed 15 people; however, this could have been avertible if teachers were allowed to have guns, for a teacher could then have had the ability to stop the student from causing any harm, aside a simple scare of the school’s students and faculty being wounded. Moreover, that massacre is merely an example of an event that could have been much worse, for, with violence becoming worse in today’s world, an execution of a whole school could even happen. This, at least, should be a reason for teachers to have guns so everyone would feel safe in the long run. In addition to this, the matter of teachers having guns shouldn’t be a complicated matter when emergencies come up because it would be a great advantage for all teachers with training for the usage of guns to be able to have a quick way of response to any type of thing that may endanger human lives; therefore, avertible situations should be taken into consideration, and, if nothing else, arming the teachers with guns would be a great way to fulfill that thought. Mostly, some people could say that a process as complex as this would seem not worth fighting for; however, many teachers could agree otherwise, for they would rather be protected and take risks than to be like a sitting duck and not take even the slightest risk to support an advantage that could save other people’s lives, as well as their own. Trump says, â€Å"The arming of teachers and school staff goes is a significantly different issue that goes beyond simply the issue of an individual’s right in a number of states to be licensed to carry a concealed weapon† (qtd. n â€Å"Arming Teachers† 2). This is partially true, for it does inevitably go beyond the basic rights of individuals; however, that does not mean that it shouldn’t be taken into effect because complexity comes around. Basically, when push comes to shove, people shouldn’t back down due to the lack of simplicity of a certain matter, and, in this case, that matter would be allowi ng teachers to carry guns. Ultimately, risks are taken every day, and the risk of wounding a few students to a whole body of students seems to be a much better way out. That way, the teachers wanting to protect their students, as well as themselves, can act as a precaution, for most realistic teachers know that, if an emergency situation came up, it would surely be atrocious to go back and see that less harm could have been done after all. As Knickerbocker says, â€Å"The NRA and other gun advocates view allowing guns on school property as a safety measure† (2); therefore, overall, if an organization such as the National Rifle Association were to agree that teachers should have the advantage to step up in emergency situations in order to protect their students, as well as themselves, then it shouldn’t be such a crucial matter to allow guns to be carried by teachers after all. Works Cited â€Å"Arming Teachers and School Staff with Guns. † schoolsecurity. org. National School Safety and Security Services, 1996-2008. Web. 2 Oct. 2012. Kinckerbocker, Brad. â€Å"Should Teachers Be Able to Bring Guns to School? † seattletimes. nwsource. com. The Seattle Times Company, 2007. Web. 2 Oct. 2012. How to cite Example Persuasive Essay, Essays

Information Security on the GENEZ Company-Free-Samples for Students

Question: Discuss about the Information Security on the GENEZ Company. Answer: Introduction The security of the data and information of the company has been a major issue all over the word. This report discusses a case study of a medium sized software company, GENEX. The company has been established in South Australia in 2015. It has two branch offices in Australia. The data and information of the company has been stored in different data centers with service providers. The company deals with providing IT consulting services to different clients all over the world. The company mainly deals with the small and medium sized companies for proving consulting services to them. The company has established a new post of CISO due to a cyber-attack incident that have caused a serious loss to the company. The company is facing with threats and risks in the IT security over the internet. This report deals with providing an organizational chart for the company to maintain the organizational hierarchy of the company. The justification of each role has been provided in the report. The aim and purpose of report is to provide integrated strategies to GENEX Company for mitigating the IT security problems. Information Security processes have been discussed in the report. An internal audit report has been discussed in the report that helps in identifying all possible risks ad threats to the company over the internet. The Business Impact Analysis (BIA) report has been created for analyzing the impact of these risks and threats in the internet over the business of the company in the market. This report outlines all major UT security threats and risks for the company over the internet. The risks and threats are also categorized in different stages that help in providing proper solutions to the issues. Various risks policies are been recommended in the report for eradicating these risks and threats in the IT security. Different ethical and legal issues in this scenario has been focused to maintain a proper stage to mitigate these issues. A risk register has been created for leveling the risks involved in the scenario. There are various recommendations provided for eradicating these risks and threats of the company over the company. Organizational Chart The organizational Chart of a company consist of all the members in the company according to their hierarchy (Peltier 2016). In this case, the GENEX Company needs to have an organizational chart. This helps in maintaining the hierarchical order of the company in the market. A proper flow of the orders and strategies is required with the help of the organizational. Therefore, this report proposes a suitable organizational chart for the company. Figure 1: Proposed Organizational Chart of GENEX (Source: Created by author) In this chart, there has been two board of directors of the company at the top of the management. Below that, there has been five division among the organization levels including senior software architect, Director of software development, Software engineer, VP, Strategic Planning and Operations respectively (Dotcenko, Vladyko and Letenko 2014). The rest software engineers are under the director of software development department. There are some Quality assurance engineers in the organizational chart. In the other side of the organizational chart, there are support engineers, Customer service representative, Sales department, Training department and testing. All the employees in the organization have to report to their department head. All the department heads have to report to both board of the directors. All the decisions regarding the rotational change and strategies are taken by both the board of directors. The senior software architect helps in maintaining the architecture of the project provided by the clients (Nazareth, and Choi 2015). The basic architecture of the organization also maintained by the architect of the company. The software architect manages all the orders obtained from clients. The senior software engineer maintains all the software engineers in the company. The software engineers are the key assets of the company they are responsible for completing the projects obtained by the clients within deadline. Therefore, the job role of the senior software engineer is to maintain all the members in the team (Tu and Yuan 2014). Various team leaders under the senior software engineer help in maintaining their respective working on different projects at a time. The sales team of the company helps in gathering all the projects from the clients. The sales team is responsible for obtaining profits from the market. The sales department of the company maintains the target and goals of the company within a month (Alexander, Finch and Sutton 2013). The sales team can directly contact with the board of directors. This communication helps in providing transparency in increasing profit of the company by obtaining tasks and projects from the clients in the market. The customer service representatives helps in maintaining a good relationship with the customer in the market. They are responsible to manage the customers with their queries and issues in the services provided by the company. The customers might have some queries and issues in the services provided by the company (Siponen, Mahmood, and Pahnila 2014). Therefore, they can contact with the customers service representatives for clarifying their queries with them. There is a department for the internet security. This department looks after the security of the data and information of the company over the internet. The training department of the company provides training to the new recruited employee in the employee. The training department is important for enhancing the skills and knowledge of the employees. This helps in enhancing the quality of the work provided by the employees of the company. Information Security Processes The objective of the Information Security Processes is to provide confidentiality, availability and integrity of the data and information of the company. The Information Security Management approaches towards the operational strategies of the organization in the field of IT security. Various processes of the Information Security management that are mentioned below: Information Security Incident Management This management policy deals with various security incidents and proper analyses in the strategies for mitigating the issues. This policy nearly misses any type of security concern incidents. This policy aims to support the prompt and consistent management of information security incidents in order to minimize any harm to individuals or the organization (He et al. 2014). The policy provides different procedures that helps in providing clean and clear methodology for helping incidents and eradicating issues in the company. An accurate investigation is required by the policy for its proper implementation in the company. An information security incident is an event that helps in providing confidentiality and integrity to the data and information of the company. In this case, the GENEX Company have lost their important emails, data and documents due to an attack over the internet (Peltier 2016). This policy might help in recovering the data and information and providing compensation for them. The management of the security concerns helps in maintaining a proper policies and procedures of the company in the market an order to secure data and information. For every production computer system, the Information Security Officer must identify the sources of digital evidence that reasonably could be expected to be used in a court case (Loonczi, Ne?as and Na? 2016). These sources of evidence must then be subject a standardized capture, retention, and destruction process comparable to that used for vital records. It helps in ensuring the risk of confidentiality, availability and integrity in the organization. Risk assessment allow management in prioritizing and focusing on various areas, which are posing great risk to the organization. The IT securities to the data and information in the organization have been maintained by the management policy (De Lange, Von Solms and Gerber 2016). The foundation of the informed decision-making policy of the organization is based on this policy. There are different risk assessment processes are involved in the development if the company in the market. In this case, the GENEX Company have involved the Information security risk management in their organizational strategies that might help in maintaining the security of the data and information of the company in the market. This risk assessment policy helps in identifying the risk involved in the organizational structure of the company (Soomro, Shah and Ahmed 2016). Various procedures of the information security are mentioned below: Standard Operating Procedure (SOP) A Standard Operating Procedure is a procedure that helps in describing the activities in the organization that are necessary for completing various tasks and projects of the company. The procedure follow the governmental rules and regulations for the security of the data n information if the data and information in the market (Gerber et al. 2016). It defines all the expected practices in the business that helps in maintaining the quality standards of the business procedures. Therefore, the SOP plays an important role in the small business organization. In the case of the GENEX Company, the policies under the Standard operating procedure have been followed in order to maintain in the security of the data and information of the company. The policies of the SOP deals with the marketing and advertising department, operations and sales team of the company. The SOP deals with various process in the organization including production, Finance, Administration, Marketing, Sales, Employing Staff and Legal consequences. The production report of the company is maintained by the SOP of the company (Moghaddasi, Sajjadi and Kamkarhaghighi 2016). This helps in maintaining the new equipment required for increasing the production. The training of the new employees are done in the organization under the guidelines of the SOP policy. Maximizing the cash flow of the company id depended on the sales of products and services of the company in the market. The analyzing of the market trends is done under the policy of SOP. The staff employing helps in providing description of the job and employee orientation in the company (Alshaikh et al. 2016). In this case, the Sop plays vital role in maintaining performance of employee in the company. The performance review of the employees is maintained by the SOP. Even the best employees do not have perfect memories, so having a set of written instructions they can refer to when performing the steps of the process ensures everything is done correctly (Gorman 2016). Trainings are provided to the new employees in the company. This helps in maintaining the quality of the employees in the company. The operating process of the employees are done in order to maintain a proper location of the employees. This helps in ensuring for proper use of the IT resources in the company and providing proper benefits to the company. It also helps in providing efforts to maintain the policy of the company related to communication with employees. Risks and Threats in GENEX Smaller and medium-based companies are vulnerable to the risks and attacks over the internet. The different risk and threats are discussed in the report that deals with various fields in the market. The GENEX Company have been suffering from the cyber-attacks over the internet. There are many criminal activities happened over the internet. A list of possible risks and threats for the company has been provided below: Malicious cyber-attacks The cyber-attacks has been most common risks for any organization in the world. In this case, the company has been attacked resulting in loss of the data and information. Many employees of the companies used to access the private system of the organization (Eloff et al. 2016). In some cases, employees keep the program open and all the data and information are hacked from the system. Application-specific hacks Many companies are alert to threat posed by so-called buffer overflows, the techniques by which web servers are overloaded causing a denial of service attack. SQL injection is used for injecting viruses in the database of the company. This might crash the database and breach all the data out of it. The personal and private data including passwords and blueprints are breached out from database. Phishing Phishing and identity theft is one of the common type of attacks prevailing among the organization. This attack is mainly done with the help of a spam mail sent to the company or any user (Lowry, Dinev, T. and Willison 2017). After replying the mail, the data and information of the user is breached by the hackers. Disgruntled employees A disgruntled employee might be a major risk to the company and its development. The computer and Internet usage policy clearly defines the scope of confidential company information and legal policies for employees who destroy or distribute information identified (Hopkin 2017). Monitoring and auditing software often built-in features of server software will assist in tracking the access, modification and distribution of company information by individuals. Risk Register Risk ID Risk Description Risk Probability Risk Impact Proposed Mitigation Risk Ownership Risk Triggers R001 Cyber Attacks High Breaches data Using Firewalls Hackers Virus R002 Application-specific hacks Medium Damages applications Strong Passwords Hackers SQL Injection R003 Phishing High Breaches data Filtering Emails Hackers Spam E-mail R004 Disgruntled Employees High Breaches data Authenticated users Employees Damaging software Figure 2: Risk Register (Source: Created by Author) These risks are based on the information security risks in the GENEX Company. These risks can be mitigated by various strategies. The use of the updated firewalls and antivirus software help in restricting the viruses and malwares from entering into the network of the company (Fris, Zwikael and Gregor 2017). An updated antivirus identifies viruses and malwares and helps in removing them from the network. The GENEX Company have faced a cyber-attack through an email and data and information have been breached. The website of the company have been hacked by the viruses and private data and information of the company has been breached. According to the internal audit report, there is a lack in the antivirus software and adequate access control in the company. Therefore, the risk of attacking again is high in the company. Therefore, the company have to invest in purchasing an updated and strong firewalls and antivirus software for restricting the malwares and viruses from entering into the network of the company (Cohen, Krishnamoorthy and Wright 2017). The third party authentication needs to be improved in the company so that the disgruntled employee are not able to damage the systems of the company. Business Impact Analysis This Business Impact Analysis (BIA) is part of contingency planning process for all critical services. The purpose of BIA is identifying and prioritizing system components by correlating them to business process system supports. The BIA consist of three steps: Determine mission/business processes and recovery criticality. Business processes refers to the system that are identified and effect of a system interruption to those processes is determined along with outage impacts and estimated downtime. The downtime reflects the maximum that an organization can tolerate while still maintaining the business (Olson and Wu 2017). Identify resource requirements. Realistic recovery efforts require a thorough evaluation of the resources required to resume business processes and related interdependencies as quickly as possible. Examples of resources that should be identified include facilities, personnel, equipment, software, data files, system components, and vital records. Mission/Business Process Impact Category GENEX Availability GENEX Data Impact Application Software No NO Damages operating system Access Control No Yes Unauthenticated access Antivirus Software NO Yes Entry of viruses and malwares Awareness No Yes Third party authentication Firewalls NO No Unauthorized access to the system Identification and secure access Yes No Disgruntled employee Information Security policy Information management is a vital part for the IT governance in the organisation. The policies for maintaining the security of the information in the organization has been discussed. There are various levels of the risk assessment criteria including red, green and yellow (Mc Hugh, McCaffery and Casey 2017). These colors signifies the vulnerability of the risks for the GENEX Company. Security Level Area Security Green No access restriction Providing no control on access during office hours. Private and important information should not be printed out in this zone. Yellow Areas where private data may be found during office hours. All printouts needs to be protected with "Follow me" function. Access control: Key card Red Restricted areas requires special authorization. Computer rooms, server rooms, archives, etc. containing sensitive information. All printouts needs to be protected with "Follow me" function. Access control: Key card The Office of the Chief Information Officer is responsible for providing information technology infrastructure that enables cost-effective, citizen-centered services. This responsibility includes a requirement to provide reliable and secure IT services (Gromann, Felderer, and Seehusen 2017). The Information Security Policy provides framework for government organizations to meet their goals to protect government information and technology assets. In addition, the comprehensive Information Security Program, headed by the Chief Information Security Officer, as the Executive Director of the Information Security Branch. The Information Security Policy includes operational policies, standards, guidelines and metrics intended for establishing requirements for secured delivery of services provided by government (Khalyasmaa, Dmitriev and Valiev 2017). Secure service delivery requires the assurance of confidentiality, integrity, availability and privacy of government information assets through: Managing business processes including enable security processes Ongoing employee awareness of security issue Governance processes for information technology Defining security responsibilities Identifying, classifying and labelling assets Ensuring operational security, protection of networks and the transfer of information; Safe-guarding assets utilized by third parties Reporting information security incidents and weaknesses Creating and maintaining business continuity plans Monitoring for compliance. Information Security Policy document There are various policies under the Information Security Policy. These policies are briefed below: IT resources are used in connection in business activities as allocated. The IT resources are categorized into one companys security groups as they are allocated. Users are responsible for preserving and proper use of the IT systems in the company. The desktops and laptops are required to be secured during accessing by someone. The policy needs to be enforced properly. The authorization to the IT resources have to be limited to some person. This restricts the use of IT resources by unauthorized person. The access provided to the Access to assets is forbidden for non-authorized personnel. The employees needs to be provided with proper training for using the IT accessories. The user needs to keep their IT resources clean and well maintained. The environment around the IT resources requires free of accidents. The access to the IT accessories in the organization needs to be authorized and accessed remotely. The IT systems needs to be properly updated and changed periodically. The hardware systems requires installing software for better access. The hard disk, monitor and other IT resources needs to be properly handled during using. The temperature of these systems needs to be maintained and avoid from being overheated. This might damage the IT systems and accessories. The encryption technique needs to be properly used in the company that helps in maintaining the security of the data and information. The report of losses, damages and theft in the IT systems needs ti be acknowledged to the Information Security Officer. The disposal and destruction of any IT systems needs to be acknowledged to its concerned officer. The monitoring of the IT systems and its protection s required in the company. The storing of private and important information is required to be acknowledged to the Information Security Officer. Legal and Ethical Issues Information is a serious part of a company or business organization dealing with various clients around the world. This is an entity, which requires much data to represent a part that will be used for communication as well as for processing activities. This also makes it a pre-requisite for tending to the security and the privacy of it. Thus, the need for a secure and private information policy is required for tending to every business needs. However, in cases of disaster occurrence, the need for a mitigation policy is required to address any issues that violate the ethics and the legal concerns of the clients. This section of the report discusses about the legal and the ethical issues that are present due to the information breach as depicted in GENEX solutions. Lists of legal and ethical issues: Many issues arise due to breaches in contract. The security breaches leading to theft of information is also termed as a breach in contract from the clients perspective. Due to such breaches, the effects that can be seen ranges from small level threats to large threats that can lead to extreme loss of business (Hosseini and Paul 2017). The major breaches can be differentiated into four categories. They are the material breach, minor breach, anticipatory breach and actual breach. This section of the report discusses about various legal and ethical issues arising due to such breaches. The use of the legal procedures is mainly done to secure the company from protecting their assets. The main legal issues that are present due to the breach of information are the necessary obligations to the various authorities. These are the international frameworks like the safe harbor or the privacy shield. In addition, the compliance to the federal and the state laws are also an obligation for any company or business organization (Becker, Walker and McCord 2017). Moreover, the legal issues are also present that is to complied with the industrial standards and the contractual agreements. The next legal issues that arise are the possibility of filing a case. In cases like this, the affected clients can file for a lawsuit claiming for compensation money. This can lead to loss in business, as the effected clients usually tend to be many (Cowley 2017). This contributes to legal issues and any company or business organizations needs to have strong policies to address them. Loss in business is another concern for any company or business organization. Due to such actions, the company is liable to answer for various cases of the law (Shukla and Gupta 2017). The first responsibility for any company is to undertake positive actions for attending to any kind of cyber breaches or information risks. To address such requirements, the court requires complying with various parameters like protection of user data, enabling of various security related devices and response to any new notifications in case of a cyber-attack. These are the main requirements, which have to be followed by any company or business organization so that the legal penalty is minimized (Mc Hugh et al. 2017). There are also various ethical issues that are evident due to the information breach. Due to breaches occurring in the system the need for identifying and mitigating them in a proper way is required. As the clients of the related organizations or company will be faced with a dilemma of whether to continue their business relationship with them, the need to answer various impositions will be there. Risk ID Risk Description Risk Probability Risk Impact Proposed Mitigation Risk Ownership Risk Triggers R001 Cyber Attacks High Breaches data Using Firewalls Hackers Virus R002 Application-specific hacks Medium Damages applications Strong Passwords Hackers SQL Injection R003 Phishing High Breaches data Filtering Emails Hackers Spam E-mail R004 Disgruntled Employees High Breaches data Authenticated users Employees Damaging software Legal and Ethical Issues Obligation to various Authorities High Filing of a law suit Medium Loss in Business High Confidentiality loss Protection of Customer Credentials The first ethical issue is the presence of confidentiality in the system. After the occurrence of any breaches in a system, a company always chooses to remain silent so that their clients do not get access to the information. This is a place for ethical issue where a company must justify its reason for storing such amounts of data. This uses the personal information like name, address or other credentials which states a reason for justification and in cases of breaches occurring, the companies become liable to answer them to the customers (Hisrich, and Ramadani 2017). This is the first ethical issue that raises concern. The second issues pertaining to the ethical standards are the protection of customer credentials. In cases like this, a company is held responsible due to their weakness in security structures (Jrgensen 2017). As such, a customer loses faith from the company as they have failed once. This is a form of ethical which needs a company or business organization to implement stronger security policies. Recommendations A digital forensic document is an information policy which presents a set of response to be followed after the occurrence of an event. This is usually done after the occurrence of an information security related breaches or any other major damages. The main objective of the document is to show the clients or the employees regarding the further steps that the company will take rather than showing the results of the impact. There are various steps involves in a digital forensic document that are to be followed for effective business solutions. Information analysis: This section of the report involves the storage and the analysis of the information that caused problems for the company. Genex Company suffered massive losses due to a breach in the company network. This was mainly done by the intrusion of a virus which led to a corruption of their database and emails. Planning of the response: This section of the document undertakes the planning procedure that will be undertaken to mitigate the threats involved. This involves analyzing the network for any detected vulnerabilities that might be used for any future attacks. This also includes the possibility of the steps to be taken such as legal ones to find the ones responsible. The security framework is also to be addressed so that authentication and authorization is addressed. This will help the company to prevent access to the outsiders without registering first. Training: After getting a list of the activities to be done for addressing the requirements, proper training is to be done so that the employees or the customers get an understanding of the steps they have to follow in the future. For example, clicking on phishing links and sharing account credentials is one thing that leads to breaches to the system. For this reason the company needs to hire efficient training personnel who will be responsible for providing training to the employees for proper business continuity. Investigation follow-up: For the investigation to take place, various parameters are to be considered. This involves taking into consideration, the gathering of the data that has to be applied for analysis of the network. In addition, meta-data or raw data is one such need that needs the analysis of the network which will successfully monitor the system and check for any threats. In addition, the system will also be checked for any redundancy to accommodate for the loss in business. This involves securing a server or securing physical infrastructure. Moreover, the follow-up process must also notify the business head whether the process will continue without interrupting the normal flow of the business or whether they need the business handling to stop. Authorization procedures: This section involves adopting the security related procedure that will be used to make the business process stronger. The use of 2-factor authentication or fingerprint matching is one way to adopt authentication procedure. The security framework needs to be addressed so that the authentication and authorization procedures are addressed. This will help the concerned company prevent access to unknown users without registering first. Conclusion It can be concluded thatvthe information security is an important part of the GENEX Company. The document must be protected so that changes to it are not made. This must be done by encrypting the document. Encryption is a process which involves securing a document which can be only accessed by a generated key. This protects the data from being hampered from. In addition, the storage of the key must be done both in the offline mode as well as the online mode. The offline data storage refers to saving a document in the secondary storages while online storages refer to the use of online services like the cloud. References Peltier, T.R., 2016.Information Security Policies, Procedures, and Standards: guidelines for effective information security management. CRC Press. Nazareth, D.L. and Choi, J., 2015. 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